15 years inside a tour operator building digital product and managing B2B business. Now I design and ship AI systems that solve real problems in the industry.
I'm Alejandro Berdonces, based in Barcelona. I've spent 19 years in travel, 15 of them at a leading Spanish tour operator in ski and adventure travel, where I've worked across the whole company: first sales and on-the-ground operations —guiding groups of up to 2,500 people—, then digital product and IT, and since 2017 the B2B group and corporate business.
In the digital product stage I led the redesign of more than 200 landing pages, working on SEO, UX/UI and QA. In B2B I run the CRM (Zoho), channel KPIs and email marketing campaigns. That combination defines how I work: I understand the business behind the product because I've sold, operated and measured that same business.
I co-founded My Family Digital Album, an e-commerce app for iOS and Android: from idea to published product. And I'm now taking the University Programme in Applied AI at Western Europe University, taught by Learning Heroes (2026–27), which I apply by building tools of my own that are in production and public use, not in a portfolio of exercises.
The Prompting Genie turns a two-sentence idea into a prompt tuned for the AI you're going to use: 29 type-and-model combinations, with model-specific options. Free, no sign-up, running in production since July 2026.
The SEO & AI Auditor runs 33 checks on your page and gives you four scores (five if you have premises), plus the five fixes that recover the most points. Free, no sign-up, in less than a minute.
Besides my product work, I advise companies in the industry that want to apply AI without the hype.
If you're looking for a Product Manager who knows travel from the inside, or want to apply AI in your company, write to me. I answer everything.
✉️ aberdonces@gmail.com 📞 +34 620 334 722 in linkedin.com/in/alexberdoncesTell me what you need —a job opening, a stuck process, a half-baked idea— and I'll get back to you. No forms, no middlemen.
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