Tourism and technology

How artificial intelligence and technology are changing the daily work of travel agencies, hotels and tour operators, step by step.

How ChatGPT picks hotels: the 810-query study

When ChatGPT, Gemini or Perplexity recommend a hotel, more than half of their citations come from OTAs (55.3%) and only 13.6% from official hotel websites, according to a Cloudbeds study based on 810 queries. Recent reputation and third-party presence weigh more than your own website.

July 31, 2026 4 min read

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